tokyohive previously reported that fashion brand PEACH JOHN would collaborate with AKB48’s Oshima Yuko, Kojima Haruna and Kasai Tomomi, who became image characters for their new autumn collection, “Heart Bra“.
Oshima, Kojima and Kasai will appear in CMs that will air from August 8th til the day “Heart Bras” hits stores. They’ll also be on the cover for the brand’s autumn catalogue, “PJ”, which will be available on August 29th. But before the catalogue becomes available, PEACH JOHN will begin pre-sales for three colors of the “Heart Bra”. The pre-sales have already kicked off, and all purchasers will receive a special poster of limited quantities.
AKB48 was chosen by PEACH JOHN because they felt the girls best embodied the message of the collection, which is “To give Japanese girls full energy!” and “Wishing for every girl’s happiness with the bra.”
Check out the photos from the shoot, and the TV commercial below:
Source & Image:Tokyohive And fashionsnap.com
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