MBLAQ‘s G.O. and Lee Joon have become the latest models for Armani Exchange‘s new line of watches!
Representatives felt that the boys fit well with the brand’s chic and urban image, especially for their latest designs, which were influenced by the free-spirited energy of club music.
Armani Exchange’s marketing manager commented, “MBLAQ’s G.O. and Lee Joon have a global image, in that their popularity extends past Asia and into the European music market. Their explosive energy fits well with the freedom expressed in AX’s brand image, which comes together to create a synergistic effect. The photoshoots were long and tiring, yet G.O. and Lee Joon continued to exude energy until the very end.”
Their full photoshoot can be seen through the October edition of ‘GQ‘.
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