On December 15th, Italian sportswear brand ‘FILA’ released a few photos from the ‘2012 FILA B2ST Collection‘ photoshoot!
The brand has been working closely with the idol group ever since signing them on thanks to their explosive popularity this year with hits like ‘Fiction‘ and ‘Rainy Days‘. Not only have they been met with great success in Japan, but in other parts of the world like Europe and South America.
Their ‘school look’ photoshoot emphasized their colorful backpacks and shoes, which the boys aptly showed off while displaying their athleticism and charisma.
A staff on set commented, “B2st possesses an outgoing and chic charisma which matches well with FILA’s new collection concept, and thus, were chosen as the new models. We hope to get closer with our consumers hand in hand with B2ST.”
Source + Photos: Sports Chosun via Naver
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