A next-generation music club managed by Niwango called “nicofarre” – with giant LED screens on every wall and on the ceiling – is going to open its doors on July 18th, and will feature performances from Tohoshinki and AKB48 on its first night.
Niwango is the same company that operates the well-known streaming portal “Nico Nico Douga“. The company revamped its infamous “velfarre” club, which closed its doors more than four years ago, into “nicofarre” by integrating the use of the internet. Since all performances in the club will be streamed live on “Nico Nico Douga”, users will be able to make on-screen comments in real-time that will float across the screens inside the club. More events to further integrate online users are already planned for the future.
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